A Comprehensive Guide to Visual Design Careers and Salaries

by Pranav Ramesh
December 15, 2020
Average Graphic Designer Salary Guide

What is a Visual Designer?

The world today runs more on visuals than on engines. User-friendly interfaces coupled with intuitive layouts make content thematic and digital experiences delightful. This is the major role of a visual designer.

Artistically speaking, visual designers are the gatekeepers of making content look decorative and aesthetically pleasing. The advent of photography, design, and art has facilitated the way for visual designers to be greatly appreciated in the community.

Visual designers are best represented as individuals who focus entirely on digital media and utilize a combination of design principles to create an aesthetically-engaging digital experience; they essentially act as the glue that keeps the users hooked to a digital interface or a platform.

What is the requirement of a Visual Designer Job Profile?

In a world where within the last 60 seconds there have been over:

  • 156 million emails,
  • 16 million texts,
  • 3.5 million searches on Google,
  • 1.8 million Snaps created,
  • 452,000 Tweets,

There’s a fundamental need for visual designers for their problem-solving ability through design, as they are responsible to build the company’s digital and design strategy and determine what best suits the brand’s attributes to build trust and cultivate a long-term relationship with the customers.

The role of the visual designer has many aspects that include working collaboratively with a variety of designers, web builders, user experience researchers to create a product. Identity design, illustrations, prototypes, etc. are few responsibilities of a visual designer. Communication is the key to becoming a great visual designer.

As a visual designer, you will rarely work alone – you will likely be part of a diverse team of other designers and developers with a common vision to ensure that each component works well to make your project more attractive and engaging.

Although, visual design is the primary must-have skill; creativity, resourcefulness, and communication are equally important.

Since design projects involve multiple people, keeping the channels open for communication, accepting constructive criticism, and being on the same page with fellow designers and clients is essential for a visual designer. This is not only imperative for an optimistic workspace but also to showcase your true potential.

RELATED: 5 Skills Needed to be Successful in Today’s Workforce


Visual Designer vs. Graphic Designer: The Thin Line that Separates the Two

Although graphic designers and visual designers can seem like similar roles, there is a clear distinction between these two profiles. If you’re considering a career in design, it’s crucial that you specifically understand these differences to choose the right job in your best interests.

The first and foremost difference is the main objective of these professions. While graphic designers aim to communicate a specific message to consumers, visual designers are responsible for creating an integrated image on digital media platforms.

Another major difference is the variety of communication methods. Graphic designers were initially focused in print mediums such as newspapers and magazines and are now expanding into web design. Visual designers, however, always focused on digital platforms.


To communicate specifically through their creations Craft a brand’s unified image across communication platforms PLATFORMS