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Job Details

TAG Manager

Current job openings at Peterson Technology Partners
Current job openings at Peterson Technology Partners
Details
  • Req No : 105617
  • Number of Position : 1
  • Priority : High
Location

Monterrey, Mexico

Employment Type
  • Work Authorization Status : tnvisa, citizen/permanent-resident
  • Duration : 3
  • Location : Remote
Technical Profile
  • Professional Experience : 5-8 years
  • Primary Skills : Google Tag Manager, Google Analytics 4 (GA4), QA & Debugging, Website Analytics, Tracking Implementation
  • Other Skills : Snowflake
  • Additional Notes : contract

Contact

Kevin Patel

Kevin Patel

kevin@ptechpartners.com Kevin Patel on LinkedIn

Job Description:

Our client is looking for an TAG Manager. This is a 3-month, project-based engagement to lead analytics and tracking implementation for a website rebuild. The Senior Analytics Implementation Specialist owns the GA4 and Google Tag Manager setup end-to-end - requirements, tags and events, QA, reporting, data continuity, and documentation - plus project management for the analytics workstream across marketing, web, and engineering. 

The ideal candidate has previously served as the sole owner of GA4 and GTM implementations for new website launches or rebuilds, works AI-assisted, and keeps stakeholders aligned through clear planning and proactive communication. 

Key Responsibilities:

  • Own the end-to-end GA4 and Google Tag Manager setup for a rebuilt website on Next.js 
  • Define tracking requirements, event taxonomy, conversion strategy, and success metrics with stakeholders 
  • Implement and manage GTM tags, triggers, and variables, and configure GA4 events, parameters, conversions, and custom definitions 
  • Enforce data hygiene - internal traffic exclusion, bot exclusion audiences, and the impact of consent management (e.g., OneTrust) on tag firing 
  • Set up 3rd-party click and event tracking for vendors such as Qualified Chat 
  • Configure GA4 audiences, including Demandbase persona-based segments, and customize channel groupings 
  • Set up GA4 native reports and custom AI-generated digital marketing dashboards built off Snowflake data, for marketing and leadership reporting 
  • Proactively monitor and flag data anomalies, drops, or spikes to keep noise out of reporting and maintain clean digital marketing dashboards 
  • Advise on and address data continuity between two GA4 properties for a phased relaunch 
  • QA and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser tools 
  • Project manage the analytics workstream - timelines, milestones, stakeholder coordination, and the weekly communication cadence 
  • Deliver clear documentation and a clean handoff for ongoing maintenance 

AI Tools & Ways of Working:

  • Connect Claude to GA4 via MCP, and to Snowflake, to pull recurring reporting and investigate anomalies without rebuilding a report each time 
  • Turn those queries into plain-language summaries leadership can act on - what changed, why it matters, what to do next 
  • Use AI to draft event taxonomy docs, data layer specs, QA checklists, and handoff materials, reviewed line by line before they ship 
  • AI output is a draft, never a deliverable. Anything that reaches a stakeholder is verified first in GA4, GTM Preview, or DebugView. The specialist owns accuracy either way. 

Communication & Ownership:

  • Own the calendar: schedule the syncs, set the agendas, and publish status before it is asked for. The client should never be chasing you 
  • Send a Monday plan (deliverables, timelines, dependencies, next steps) and a Friday recap (shipped, in flight, blocked, next) 
  • Present your own work and translate technical findings into business language. Surface blockers and scope questions early rather than absorbing them 

What Success Looks Like After 3 Months:

  • GA4 and Google Tag Manager are fully implemented, validated, and documented, with internal and bot traffic excluded and key user actions, marketing conversions, and third-party interactions tracked accurately 
  • GA4 audiences, channel groupings, and native reports are live, with AI-generated Snowflake dashboards in regular use and cutting the manual reporting lift 
  • Data continuity between GA4 properties is addressed and documented for phased launch support 
  • Stakeholders get status without asking - the Monday plan and Friday recap land on time and are clean enough to forward up 
  • Delivered on time, with clear documentation and a clean handoff for internal maintenance 

Who This Role Is For:

  • This role is for a senior, hands-on analytics implementation specialist who owns both the technical implementation and the delivery, is comfortable with AI tooling, communicates directly, and drives the workstream without being managed to it. It is not a junior analyst role, not a reporting-only position, and not a role for someone who waits to be handed work. 

Rate: $12-$15/hour (depends on experience level). This is a contract position with candidates expected to work 40 hours/ week.

About Us

Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.

For more than 28 years, PTP has operated as one of the top IT staffing and recruiting firms in the USA—built on trust, long-term partnerships, and technical excellence.

Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to:

  • Helping every client make the best hiring decisions possible
  • Matching professionals with the right IT jobs and career opportunities

As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate.

AI-Assisted Interview Experience (Pete & Gabi – Rebecca):

To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted tools to support parts of the interview process. This includes our proprietary AI platform Pete & Gabi, which includes AI recruiter Rebecca.

These AI hiring tools help us:

  • Conduct recorded video interviews
  • Transcribe interviews
  • Summarize candidate responses
  • Generate job-related insights
  • Streamline communication and scheduling

Please note that:

  • The AI does NOT make hiring decisions; all decisions are made by our human recruiters, hiring managers, or client partners.
  • The AI does not evaluate facial expressions, emotions, or physical traits; it is used only to support fairness, consistency, and efficiency.

If you prefer a non-AI interview format, we will gladly provide an alternative.

Technical or Case Interviews (Role-Dependent): −

When applying for certain tech jobs, you may participate in:

  • A technical interview
  • A coding challenge
  • A case study
  • A client-specific assessment

We will always explain what to expect in advance so you can prepare with confidence.

Human Review & Selection: +

Every candidate’s profile—including interviews, conversations, and assessments—is reviewed by experienced recruiters and hiring leaders.

AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate: +

At PTP, every candidate has the right to:

  • Request a non-AI interview path
  • Ask how your data is being used
  • Request access to transcripts or interview recordings
  • Request deletion of your AI-recorded interview
  • Receive clear, timely communication

Our goal is to ensure you feel respected, informed, and supported throughout your experience.

Our Commitment: +

For more than 28 years, PTP has focused on putting people first—candidates, consultants, employees, and clients.

We’re committed to a hiring process that is:

  • Transparent
  • Compliant
  • Equitable
  • Powered by innovative technology that enhances—not replaces—human judgment

Welcome to the future of hiring at Peterson Technology Partners.

We’re excited to learn more about you.

Equal Employment Opportunity: +

Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.

TAG Manager

Current job openings at Peterson Technology Partners
Current job openings at Peterson Technology Partners
Details
  • Req No : 105617
  • Number of Position : 1
  • Priority : High
Location

Monterrey, Mexico

Employment Type
  • Work Authorization Status : tnvisa, citizen/permanent-resident
  • Duration : 3
  • Location : Remote
Technical Profile
  • Professional Experience : 5-8 years
  • Primary Skills : Google Tag Manager, Google Analytics 4 (GA4), QA & Debugging, Website Analytics, Tracking Implementation
  • Other Skills : Snowflake
  • Additional Notes : contract

Contact

Kevin Patel

Kevin Patel

kevin@ptechpartners.com Kevin Patel on LinkedIn

Job Description:

Our client is looking for an TAG Manager. This is a 3-month, project-based engagement to lead analytics and tracking implementation for a website rebuild. The Senior Analytics Implementation Specialist owns the GA4 and Google Tag Manager setup end-to-end - requirements, tags and events, QA, reporting, data continuity, and documentation - plus project management for the analytics workstream across marketing, web, and engineering. 

The ideal candidate has previously served as the sole owner of GA4 and GTM implementations for new website launches or rebuilds, works AI-assisted, and keeps stakeholders aligned through clear planning and proactive communication. 

Key Responsibilities:

  • Own the end-to-end GA4 and Google Tag Manager setup for a rebuilt website on Next.js 
  • Define tracking requirements, event taxonomy, conversion strategy, and success metrics with stakeholders 
  • Implement and manage GTM tags, triggers, and variables, and configure GA4 events, parameters, conversions, and custom definitions 
  • Enforce data hygiene - internal traffic exclusion, bot exclusion audiences, and the impact of consent management (e.g., OneTrust) on tag firing 
  • Set up 3rd-party click and event tracking for vendors such as Qualified Chat 
  • Configure GA4 audiences, including Demandbase persona-based segments, and customize channel groupings 
  • Set up GA4 native reports and custom AI-generated digital marketing dashboards built off Snowflake data, for marketing and leadership reporting 
  • Proactively monitor and flag data anomalies, drops, or spikes to keep noise out of reporting and maintain clean digital marketing dashboards 
  • Advise on and address data continuity between two GA4 properties for a phased relaunch 
  • QA and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser tools 
  • Project manage the analytics workstream - timelines, milestones, stakeholder coordination, and the weekly communication cadence 
  • Deliver clear documentation and a clean handoff for ongoing maintenance 

AI Tools & Ways of Working:

  • Connect Claude to GA4 via MCP, and to Snowflake, to pull recurring reporting and investigate anomalies without rebuilding a report each time 
  • Turn those queries into plain-language summaries leadership can act on - what changed, why it matters, what to do next 
  • Use AI to draft event taxonomy docs, data layer specs, QA checklists, and handoff materials, reviewed line by line before they ship 
  • AI output is a draft, never a deliverable. Anything that reaches a stakeholder is verified first in GA4, GTM Preview, or DebugView. The specialist owns accuracy either way. 

Communication & Ownership:

  • Own the calendar: schedule the syncs, set the agendas, and publish status before it is asked for. The client should never be chasing you 
  • Send a Monday plan (deliverables, timelines, dependencies, next steps) and a Friday recap (shipped, in flight, blocked, next) 
  • Present your own work and translate technical findings into business language. Surface blockers and scope questions early rather than absorbing them 

What Success Looks Like After 3 Months:

  • GA4 and Google Tag Manager are fully implemented, validated, and documented, with internal and bot traffic excluded and key user actions, marketing conversions, and third-party interactions tracked accurately 
  • GA4 audiences, channel groupings, and native reports are live, with AI-generated Snowflake dashboards in regular use and cutting the manual reporting lift 
  • Data continuity between GA4 properties is addressed and documented for phased launch support 
  • Stakeholders get status without asking - the Monday plan and Friday recap land on time and are clean enough to forward up 
  • Delivered on time, with clear documentation and a clean handoff for internal maintenance 

Who This Role Is For:

  • This role is for a senior, hands-on analytics implementation specialist who owns both the technical implementation and the delivery, is comfortable with AI tooling, communicates directly, and drives the workstream without being managed to it. It is not a junior analyst role, not a reporting-only position, and not a role for someone who waits to be handed work. 

Rate: $12-$15/hour (depends on experience level). This is a contract position with candidates expected to work 40 hours/ week.

About Us

Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.

For more than 28 years, PTP has operated as one of the top IT staffing and recruiting firms in the USA—built on trust, long-term partnerships, and technical excellence.

Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to:

  • Helping every client make the best hiring decisions possible
  • Matching professionals with the right IT jobs and career opportunities

As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate.

AI-Assisted Interview Experience (Pete & Gabi – Rebecca):

To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted tools to support parts of the interview process. This includes our proprietary AI platform Pete & Gabi, which includes AI recruiter Rebecca.

These AI hiring tools help us:

  • Conduct recorded video interviews
  • Transcribe interviews
  • Summarize candidate responses
  • Generate job-related insights
  • Streamline communication and scheduling

Please note that:

  • The AI does NOT make hiring decisions; all decisions are made by our human recruiters, hiring managers, or client partners.
  • The AI does not evaluate facial expressions, emotions, or physical traits; it is used only to support fairness, consistency, and efficiency.

If you prefer a non-AI interview format, we will gladly provide an alternative.

Technical or Case Interviews (Role-Dependent): −

When applying for certain tech jobs, you may participate in:

  • A technical interview
  • A coding challenge
  • A case study
  • A client-specific assessment

We will always explain what to expect in advance so you can prepare with confidence.

Human Review & Selection: +

Every candidate’s profile—including interviews, conversations, and assessments—is reviewed by experienced recruiters and hiring leaders.

AI insights may assist with organization and evaluation, but final decisions are always human-driven.

Your Rights as a Candidate: +

At PTP, every candidate has the right to:

  • Request a non-AI interview path
  • Ask how your data is being used
  • Request access to transcripts or interview recordings
  • Request deletion of your AI-recorded interview
  • Receive clear, timely communication

Our goal is to ensure you feel respected, informed, and supported throughout your experience.

Our Commitment: +

For more than 28 years, PTP has focused on putting people first—candidates, consultants, employees, and clients.

We’re committed to a hiring process that is:

  • Transparent
  • Compliant
  • Equitable
  • Powered by innovative technology that enhances—not replaces—human judgment

Welcome to the future of hiring at Peterson Technology Partners.

We’re excited to learn more about you.

Equal Employment Opportunity: +

Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.

IT Staffing Firm - PTP