Salesforce Innovations and Industry Trends

CyberSecurity   by Doug McCord

Last week, the world’s fifth-largest automaker became the latest victim of the ongoing attack on corporate Salesforce instances.   Stellantis has provided little information, except to say that it occurred through a third-party service provider’s platform and not within their...

Artificial Intelligence   by Doug McCord

Traditionally Salesforce consultants have been sought out by businesses for configuration and one-offs. Consultants helped you hit the ground running and personalized the CRM and its solutions as you needed.   But today, this role is shifting. With Salesforce’s sizeable...

CyberSecurity   by Doug McCord

Workday was breached by hackers in early August.    We dig into the details below, but the short form is this: intruders accessed their “third-party CRM platform” and stole “primarily commonly available” business contact information before the connection was cut...

Job Market   by Lizette Roman-Johnston

Introduction  If you’ve browsed a lot of tech job boards over the past few years, you’ve likely seen quite a few roles that mention Salesforce. That’s because the demand for Salesforce talent is skyrocketing, with 9.3 million new jobs...

Data Science   by Various Authors

In the ever-evolving world of customer relationship management (CRM) and cloud computing, Salesforce has consistently been at the forefront of innovation. With a mission to help businesses build stronger connections with their customers, Salesforce has recently introduced a game-changing...